Iva's Blog & Free Resources

I know public speaking is already challenging, but you’re not out there giving talks just to increase your courage. You want to get clients!

 When I started speaking, I was really frustrated because I felt like people were responding to my presentation, but no one was actually scheduling calls after. I felt like I was doing great while I was speaking, but I wasn’t being effective. What I was doing wasn’t working.

 Watch this video to find out what mistakes I was...

Trust is SO IMPORTANT when you’re building a business, and clients need to know that you’re legit before they sign up to work with you. Testimonials from clients are such a great tool to build trust, and they’re so much easier to get than you think.

Yes, even if you don’t have clients yet!

By then end of this video you’ll have a plan for getting valuable REAL testimonials that will give you credibility and help you build trust with potential clients.

Learning how to speak in front of a crowd is intimidating - I know it was for me - but as you practice and find more courage you’ll probably run into a whole new problem: How do you find gigs to speak at?

 In this video I’ve outlined exactly what steps to take to find speaking opportunities and how approach organizers so you can get your message out to your target audiences.

A lot of business owners make the mistake of trying to convince people that whatever they’re selling is something they NEED, and a lot of business owners struggle to connect with clients that way. It doesn’t work!

The truth is, people aren’t thinking about what they need. THey aren’t going around saying ‘oh I think I need a coach’. But they are going around and sayig ‘oh, I need to make more $$’. Or, ‘Oh, I think I need to lose...

“There is a book in everyone.”

Right. Everyone, but not me. I was CONVINCED that I didn’t have that much to say, much less a whole book.

Driving to my book writing retreat, I still had no clue what the hell I was gonna write about.

And then I decided to trust the process. Let the guidance come in, put my butt in a chair and just start writing.

Guess what. Two and a half days later I had a book. Three months later, just 3 days after my book launch, my book made #1...

So I’ve already showed you that you can make your website without investing a ton of money and time, but I get a TON of questions about where to get good graphics! Your branding is important, so you want to have nice headers for your social media accounts and emails and documents… but you DON’T want to pay a ton of money for them, and you don’t have to!  

I pay a lot of attention to my branding and the images I use, and I’ve paid to have stuff created by...

I want everyone to succeed in business. I want you in action, speaking, being a thought leader, changing the world, making an impact.

You know what drives me absolutely crazy?

When I ask someone, "Hey, how’s business going these days? What are you up to? Any new projects?”

And the answer is: “I AM WORKING ON MY WEBSITE."

Why? Because it doesn’t take that long at all. Good enough is good enough.

Here are the biggest mistakes to avoid:

Mistake #1: Hire a web developer...

Getting business is a function of your visibility. You need to be getting out there in front of people CONSISTENTLY. 

People need to know YOU. They want to support YOU. They want to be doing business with YOU. 

A few years ago I had a health coaching online business and I was hiding behind a computer all day long. Planning programs, writing content, running SEO, SEM, PPC (all the fancy online marketing terms). That’s ALL FINE if you want to sell 19.99 programs and do A LOT OF...

Are you dependable when it comes to posting those tweets every day, sending out newsletter, keeping up with Facebook groups, and updating your email nurture campaigns EVERY SINGLE DAY, even when S**T HITS THE FAN? 

I didn’t think so. Neither am I. But building a business takes CONSISTENCY. 

It takes INVESTING in growing your social media platforms. Time and consistency. 

It takes investing effort into building your list. 

It takes investing time into repurposing your...

Are you ready to scale your business, start getting really amazing (and high paying) clients, and get your business running smoothly? 

I receive a lot - and I mean A LOT - of questions about how to stay organized in your business. Today I have a VERY quick 5 or so minute video training on HOW TO USE TRELLO! Disclaimer: I do NOT get paid to promote Trello, but it is BY FAR my favorite business tech tool. 

Hope it’s helpful!