Iva's Blog & Free Resources

Investing vs. Spending In Your Business

Jan 10, 2020

Money is like a fuel in your business. You must know how to make smart money decisions to take your business beyond the 6 figure mark. 

So what’s a good investment and what’s a bad spend? 

On the Visibility Bootcamp Show Wednesday, we discussed 

The two things to absolutely invest in in your business

The 5 things to stay away from spending money on 

Adopting the right money mindset in business. 

 Watch the replay here: ...

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It’s Her Business Podcast: Investing in your business vs. spending on your business

Jan 06, 2020

Golly. I can’t tell you how much money I wasted in my business without getting good results. 

And time. It isn’t even funny. 

BNI memberships, networking group memberships, paying for coaching programs that got me absolutely nowhere, Facebook ads test without having a clue of my conversion rates, advertising placements on websites, magazines in the old days of restaurant business, direct mail with zero return.. You name it. 

But, there were investments that got me...

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Creating a 2020 scaling game plan

Jan 02, 2020

Are you ready to plan your most profitable year yet? 

I went live  on Wednesday Visibility Bootcamp Show: Creating a 2020 scaling game plan

We covered: 

The scaling campaigns and projects to consider to attract more clients

When and how to hire a team member 

The things to consider before making a scaling plan 

Here’s the replay: https://www.facebook.com/iva.paleckova/videos/10114584887285840/

If you're ready to talk through your plan and working with me to...

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It’s Her Business Podcast: Planning your most profitable year yet

Dec 30, 2019

In Episode 4 of the It’s Her Business podcast I discussed some very key things that you need to consider before you create a kick-ass revenue scaling plan for 2020. 

So in this episode, I discuss the following things: 

the projects to consider based on where you are in your business (ground zero, $30 - $50k, crossing the 6 figure mark, and beyond) 

The 4 things to consider as part of your planning: audience size as it relates to revenue, your pricing, building a team...

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Craft an Effective Signature Program for 2020

Dec 27, 2019

Are you ready to create a profitable signature program for 2020? 

Yesterday I went live in my Facebook group, It’s Her Business,  talking about Crafting a Profitable Signature Program for 2020 

We’ll go over

the PRICING formula for your 2020 profitable signature program 

How to create leverage even in your 1x1 programs 

The elements to include in your signature program 

Here’s the replay: ...

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It’s Her Business Podcast: Packaging your programs and services for profitability

Dec 24, 2019

Do you have a highly profitable signature program for 2020? 

Do you know how to create leverage in your programs? 

In the third episode of the It’s Her Business podcast, I will share with you 

  • What to consider before creating a signature program 
  • How to create leverage using 4 different strategies

And on THURSDAY  this week, in our Visibility Bootcamp Show (which we are moving from Wednesday to Thursday due to the Holidays), I will be going live to talk more...

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Craft an Effective Signature Talk for 2020

Dec 19, 2019

Are you ready to get your signature talk ready for 2020? 

I went  live yesterday in our group, It’s Her Business, in our

[Wednesday Visibility Bootcamp Show]: Crafting a Effective Signature Talk for Your Business

Don’t miss any future trainings - join us here!!: www.ivapaleckova.com/itsherbusiness

Here’s what we covered: 

A C I D S,  the formula me and my clients use to build a profitable service based businesses

The metrics you must meet to become an...

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[Visibility Bootcamp Show Replay] Crafting a Simple And Effective Funnel For Your Business

Dec 13, 2019

Are you down for building the RIGHT funnel, right audience, on the right platform in 2020, so that you can TRIPLE YOUR PROFITS IN 2020?? 

Watch the replay of yesterday’s Visibility Bootcamp Show. Yesterday I covered: 

why having a clear funnel is the most important decision you can make in your business 

the 4 key funnels you can choose from to build your 1:1 or 1: many service based business 

A C I D S,  the formula me and my clients use to build a...

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[Visibility Bootcamp Show Replay] Why your website isn't doing anything and how to fix it (training for service based entrepreneurs)

Dec 10, 2019

Yesterday I went live on our It’s Her Business private Facebook group (click here to join us!!) to give you free training on website for female based entrepreneurs. 

You can watch it here: https://www.facebook.com/iva.paleckova/videos/10114270509481480/

The worksheet is available for download here: https://www.ivapaleckova.com/visibibility-bootcamp-show-worksheet-download

In this training you will learn: 

The three mistakes that I see coaches and consultants...

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Visibility Bootcamp Show Recap: How to generate leads with video (even if you are terrified of being on camera)

Dec 06, 2019

As every Wednesday, I went live yesterday talking about  visibility. 

This time the focus was: 

How to generate leads with video (even if you are terrified of being on camera) 

We covered: 

very inexpensive tools to use to make your video creation a breeze 

effective script writing for videos 

the do’s and dont’s of video creation

Here’s the video: https://www.facebook.com/iva.palekova.33/videos/120325722765260/

Join my private...

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