We are almost there! Now, it’s time to think about the results your brand delivers.
This is a tricky part for some life coaches, therapists, and the like. But it doesn’t matter. If you want to sell a program, you have to be clear on the results of the program.
If the program doesn’t deliver results,
Or, you can’t describe the results,
You have no business.
So, let’s get going!
And… we’re nearing the end, friend!
Today we are talking about your core, signature story.
If you have your signature talk designed, this is going to be much easier. But don’t skip this, even if you have told your story over and over. This is an opportunity to re-craft it and make it even more amazing!
Writing out your story is a crucial part of every business owner.
You story has to be authentic, real, and tell who you are. It makes you...
Let’s dive in.
Why is it important to understand the mistakes your clients are making?
It shows them you actually get them.
It has them go ‘ooops’.
That is when they start taking you seriously.
Today, we’ll tackle the mistakes your favorite clients are making.
Watch the above video first
And continue working on page 3 of your worksheet! (https://drive.google.com/open?id=1BHeuxTabFgus80VxyAE3hr_yUI7Mniq2).
When you are...
Yesterday we talked about who your ideal client is.
Today we’ll dive into learning more about them and crafting a message for them that you can use on your website and in all your materials:
First, define your client struggles:
Second, what do your clients really, really want?
Today is the first day of our 6 day Uplevel Your Brand challenge.
Today we are starting with your messaging brief. If you have one - great! Time to uplevel it. If you don’t have one yet - perfect!
First, open your messaging brief (https://drive.google.com/open?id=1BHeuxTabFgus80VxyAE3hr_yUI7Mniq2) and print it (or find a way to fill it out online).
Let’s talk about your heart’s ideal client, and niche down who they are.
You are going to have...
We have started talking about pride in the conscious leader series. Now it’s time to dig deeper, and find different prideful models within myself.
The prosecutor is one of my favorite ones to talk about.
In my previous career I owned a small gluten-free cafe. The food was wonderful, the customers marveled at the ambiance, but I struggled.
For the first two years, I could not get away. Always there, always working, always making sure everything was running as it should.
Have you reserved your seat at the SPEAKER DAY? If not, it’s time.
Seats will fill, and when they are gone they are gone.
What you will get:
Our talk is coming together! Here is how the parts come together:
So let’s talk about your bio today! This is the hardest part of many folks who have a difficult time talking about themselves and bragging.
Important thing is this: don’t inflate, don’t deflate, stand your ground. Realize that you are awesome...
So far, we have designed your offer (the end of your talk), and the teaching content with stories in it.
If you are wondering how the puzzle will come together, don’t worry, it will.
Now we are going to jump all the way to the beginning and kick off the presentation!
There is a few ways to do the kick-off. Here are my two favorite ways:
The interactive kick-off
We get people in the audience engaged from...
Yesterday you thought through the steps you will be walking people through.
Today let’s outline how you are going to teach it.
Here’s a suggested structure for each step.
FIRST, start with a story - your own, or someone you know (a client if you have clients yet), describing a mistake that you (or they) made. You should include at least 3 stories in your talk, therefore every step should start with a story.
The first step should have what we call your...