Iva's Blog & Free Resources

We all have bad memories from our pasts and painful experiences we’ve gone through, right? And most of us probably think that most of those have nothing to do with our lives now. But, as I showed you in the first video, our beliefs create our reality, so those things have EVERYTHING to do with our beliefs and what we’re manifesting!

I’m a big believer in coaching, and I’ve worked with some great life coaches who’ve taught me how to surface my beliefs so I can...

Every business owner has issues to overcome: client issues, money issues, whatever. The issues we deal with over and over again don’t just come from outside, they come from the beliefs we hold in our subconscious.

This is the first of three videos on those beliefs, and in this one I want to talk about where our beliefs come from and show you how we all manifest issues in our lives.

I know this will help, but this is just the beginning. Stay tuned for the second video where I’ll...

I used to hate Twitter. Seriously, I thought it was the biggest waste of time. But it turns out there’s a lot of value in using Twitter to promote your business! It’s a huge gathering place of people trying to promote themselves, ready to engage with everyone else! I’ve gone from having just about 600 followers and barely using Twitter at all to nearly 4000 followers and an active community in a matter of months!

You just have to know how to engage the right way with the...

One thing I see people struggle with is how to structure their program and set the right price so they can actually make money with their business. Your time and your skills are really valuable, you offer value to your clients, and you need to be able to generate enough revenue from those clients to keep your business growing!

This video is a basic overview of how to figure out your program or packages, and how much you should really be charging. After all, a lot of work goes into getting...

I’m going to bet you didn’t go into business because you just love doing math. Unless you’re an accountant, keeping up with your expenses and invoices and financials probably isn’t your favorite thing to do. And there’s a pretty good chance you’re not that good at it, and it’s taking a ton of time out of your business.

If you’ve got an established business that’s bringing in steady revenue, I know for sure I can help you get back all the...

Mental rehearsal is something I talk about a lot, and it’s an amazingly powerful tool. But eventually you have to actually get up and talk in front of an audience to put those new neural pathways to work. And it’s daunting to leap right into giving your signature talk for potential clients. Trust me, I know how scary it can be.

What you need is an environment where you can push your own limits and try things out in front of a friendly, helpful audience.

In this video I’ll...

I’ve talked before about how you really shouldn’t be wasting time in your business doing things that you hate doing. One of the things a LOT of people hate doing is keeping up with sending newsletters to their email list subscribers. It’s really hard to be diligent and consistent with it, but consistency is SO important.

The great news is that there’s no reason to struggle or spend a lot of time on sending emails and newsletters. This is definitely one of those tasks...

If you’ve ever asked for business advice, one of the things you’ve probably been told is that you need an email list. So you put a signup form on your website and hope that if you drive traffic there, interested people will sign up.

If your experience has been anything like mine, you didn’t get many email addresses that way. Not enough to be helpful, anyway.

The truth is that there are good ways to build a list and there are ways that are a complete waste of time. And...

You’ve got a killer service to offer and people are going for your offer. Awesome, right? But now comes the really hard part: the sales call.

I struggled with this for a long time, and there is a LOT to learn about making these really important conversations work for you. It’s not just about selling - in fact, not everyone you talk to will really turn out to be a potential long-term client. That doesn’t mean the call should be a waste of time for them OR you. You still want...

I LOVE finding great tools that save me time and make things easy. There’s no reason to do things the hard way in your business if there’s an easier way, right?

In this video I’ll tell you about Acuity Scheduling (which I don’t get paid to promote, by the way), which is the best way I’ve found to handle client scheduling. Learn how I use it to manage my various coaching appointments and integrate it with my other tools.

If you work with people as a coach,...