Iva's Blog & Free Resources

Podcast Episode 47: The First Way You Are Sabotaging Your Business

Dec 22, 2020
Sabotage #1: Hiding behind content.
Too many times entrepreneurs tell me that their biggest problem is "not enough clients."
"What are you working on", I ask.
"Oh, I’m working on my website."
Or, "Oh I’m working on a course."
Or "Oh, I’m working on content for my program."
Almost never is the answer is "Oh, I’m working on my top 100 list and calling all my potential clients," or "I’m scheduling 10 Facebook lives" or "I’m reaching...
Continue Reading...

Podcast Episode 46: What matters more than the law of attraction?

Dec 22, 2020

Let's talk about evolution.

In 2014 I opened my first restaurant. I had the passion, I knew what I wanted the menu to look like, and I was driven enough to get everything together and get it launched within three months of taking over the lease.

It was the first sit down, full service, paleo & gluten-free restaurant in Colorado. People loved it. Daily Camera published a two-page article, titled ‘It’s Hard to Beat Blooming Beets’. Within a month we got glowing reviews in...

Continue Reading...

The Power of Persistence

Dec 19, 2020
Our first virtual multi-day event was a challenge. It was kind of crappy. We made $7k, and it was a lot less than I needed to recoup my debt and re-launch my business virtually.
But at the same time, I knew the problem wasn’t the event, the problem was there were like 3 people participating.
We got zero people into my group program; I just got some 1x1 sales.
But I didn’t give up. I dug my heels in and decided to repeat the event and make it 3x better, two...
Continue Reading...

Are you crushing your resistance, or is it crushing you?

Nov 28, 2020
I consider myself someone a doer.
I make decisions fast, move, take action, and can scale quickly.
And yet this week, I observed how much resistance I still have in my business and how little tolerance I have for discomfort.
I noticed my resistance to holding my team accountable. I was training my nanny on help with messaging and lead generation when Lexi is asleep.
I asked her to send 200 messages on day 1 she was pleased with 50.
I thought to...
Continue Reading...

Podcast Episode 45: Three Reasons To Not Worry About Overgiving

Nov 23, 2020

Clients often ask me: "why would people pay me if I am giving so much for free in my marketing?"

In this podcast, I dive into the three reasons people actually work with you, and why delivering lots and lots of value in your marketing is so not a problem.

As always, to join the It's Her Business tribe for our next free S.E.R.V.E. Method Retreat, hop in here: https://www.facebook.com/groups/januaryserveretreat 


Continue Reading...

The 5 Quick Fixes to Uplevel Your Presence on Camera

Nov 21, 2020
Since we started going live, less than a year ago, we have generated multi-six figures of ON CAMERA SALES.

I did not have to go anywhere, sit through networking meetings, book speaking engagements, and in many cases even do a consult.

But what it took of me was a very steep learning curve.

Today I want to give you 5 rules to improve your presence on camera:
  1. DO NOT WORRY if people will watch or comment. Way too many times people don’t go live as often as they should because...
Continue Reading...

Podcast Episode 44: From Yucky Marketing To Purposeful Marketing

Nov 18, 2020

Many people who own a business say “I’m here to serve people” but then you see their marketing and sales tactics full of one-liners and funnels and weird newsletters about nothing except updates on their company or over-engineered marketing copy that doesn’t really deliver any value. 


When you integrate service into every single part of your business (especially marketing and sales), you have a win. When you try to get something from people in your...

Continue Reading...

Why To Use Virtual Retreats To Drive Hyper Growth In Your Company

Nov 14, 2020

In 2019, I realized the need to master live video on camera conversion to drive growth in my business. 

It wasn’t just because it was 2019, it was also because I was pregnant. 

So, I researched 5-day challenges, hire a coach to teach me a 9-day live event format, and landed at a 7-day retreat format that I absolutely love. 

However, I have realized a problem with the live events - most of which seems to be the 5-day challenges.  

Just like with any other...

Continue Reading...

Podcast Episode 43: Why Serving First Matters

Nov 09, 2020

Do you know how to get out of depression? It’s simple.

The opposite of depression is living your purpose. When you are off-purpose, your soul is saying to you ‘hello hello! You are off track!’

The problem is, instead of saying ‘hmm where am I off course’, we say ‘hmm I should do more self-care, take supplements and medications, or go to the gym’.

Here’s the thing though guys. While self-care and gym time is essential and I will talk about it in...

Continue Reading...

Podcast Episode 42: The three skillsets to grow to multi 6 and 7 figures

Nov 02, 2020

So often we talk about the strategic building blocks that we need to implement in order to scale.

Yes you need a 1: many solution.

Yes you need a team.

Yes you need an ecosystem.

Yes you need a tribe and workshops within it.

But what about the skills you need to develop very quickly to go there?

Join me in this week's podcast episode for your dose of inspiration.

Continue Reading...

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.