Iva's Blog & Free Resources

Let's talk about evolution.

In 2014 I opened my first restaurant. I had the passion, I knew what I wanted the menu to look like, and I was driven enough to get everything together and get it launched within three months of taking over the lease.

It was the first sit down, full service, paleo & gluten-free restaurant in Colorado. People loved it. Daily Camera published a two-page article, titled ‘It’s Hard to Beat Blooming Beets’. Within a month we got glowing reviews in...

Clients often ask me: "why would people pay me if I am giving so much for free in my marketing?"

In this podcast, I dive into the three reasons people actually work with you, and why delivering lots and lots of value in your marketing is so not a problem.

As always, to join the It's Her Business tribe for our next free S.E.R.V.E. Method Retreat, hop in here: https://www.facebook.com/groups/januaryserveretreat 

1. DO NOT WORRY if people will watch or comment. Way too many times people don’t go live as often as they should because...

Many people who own a business say “I’m here to serve people” but then you see their marketing and sales tactics full of one-liners and funnels and weird newsletters about nothing except updates on their company or over-engineered marketing copy that doesn’t really deliver any value. 

When you integrate service into every single part of your business (especially marketing and sales), you have a win. When you try to get something from people in your...

In 2019, I realized the need to master live video on camera conversion to drive growth in my business. 

It wasn’t just because it was 2019, it was also because I was pregnant. 

So, I researched 5-day challenges, hire a coach to teach me a 9-day live event format, and landed at a 7-day retreat format that I absolutely love. 

However, I have realized a problem with the live events - most of which seems to be the 5-day challenges.  

Just like with any other...

Do you know how to get out of depression? It’s simple.

The opposite of depression is living your purpose. When you are off-purpose, your soul is saying to you ‘hello hello! You are off track!’

The problem is, instead of saying ‘hmm where am I off course’, we say ‘hmm I should do more self-care, take supplements and medications, or go to the gym’.

Here’s the thing though guys. While self-care and gym time is essential and I will talk about it in...

So often we talk about the strategic building blocks that we need to implement in order to scale.

Yes you need a 1: many solution.

Yes you need a team.

Yes you need an ecosystem.

Yes you need a tribe and workshops within it.

But what about the skills you need to develop very quickly to go there?

Join me in this week's podcast episode for your dose of inspiration.