Iva's Blog & Free Resources

Q: So you talk about surrendering a lot. How does one actually do that?? 

A: Good question. I spend so much time talking to my clients about letting go. 

Letting go of anything and everything. Thought patterns, addictions to figuring things out, cravingness and neediness, pride, resentments, fears, shame, guilt, beliefs about working hard… 

…. Basically the entire ecosystem of the ego. 

Before we go on in the series talking about more ego structures...

Q: So you talk about surrendering a lot. How does one actually do that?? 

A: Good question. I spend so much time talking to my clients about letting go. 

Letting go of anything and everything. Thought patterns, addictions to figuring things out, cravingness and neediness, pride, resentments, fears, shame, guilt, beliefs about working hard… 

…. Basically the entire ecosystem of the ego. 

Before we go on in the series talking about more ego...

We are almost there! Now, it’s time to think about the results your brand delivers. 

This is a tricky part for some life coaches, therapists, and the like. But it doesn’t matter. If you want to sell a program, you have to be clear on the results of the program. 

If the program doesn’t deliver results, 

Or, you can’t describe the results, 

You have no business. 

So, let’s get going! 

And… we’re nearing the end, friend! 

Today we are talking about your core, signature story. 

If you have your signature talk designed, this is going to be much easier. But don’t skip this, even if you have told your story over and over. This is an opportunity to re-craft it and make it even more amazing! 

Writing out your story is a crucial part of every business owner. 

You story has to be authentic, real, and tell who you are. It makes you...

Let’s dive in. 

Why is it important to understand the mistakes your clients are making? 

It shows them you actually get them.

It has them go ‘ooops’. 

That is when they start taking you seriously. 

Today, we’ll tackle the mistakes your favorite clients are making. 

Watch the above video first 

And continue working on page 3 of  your worksheet! (https://drive.google.com/open?id=1BHeuxTabFgus80VxyAE3hr_yUI7Mniq2). 

When you are...

Yesterday we talked about who your ideal client is. 

Today we’ll dive into learning more about them and crafting a message for them that you can use on your website and in all your materials:

First, define your client struggles: 

• Watch the video above
• Continue working on your worksheet, page 2 https://drive.google.com/open?id=1BHeuxTabFgus80VxyAE3hr_yUI7Mniq2

Second, what do your clients really, really want? 

• Watch this video: ...

Sister,

Today is the first day of our 6 day Uplevel Your Brand challenge. 

Today we are starting with your messaging brief. If you have one - great! Time to uplevel it. If you don’t have one yet - perfect! 

First, open your messaging brief (https://drive.google.com/open?id=1BHeuxTabFgus80VxyAE3hr_yUI7Mniq2) and print it (or find a way to fill it out online). 

Let’s talk about your heart’s ideal client, and niche down who they are.

You are going to have...

We have started talking about pride in the conscious leader series. Now it’s time to dig deeper, and find different prideful models within myself. 

The prosecutor is one of my favorite ones to talk about. 

In my previous career I owned a small gluten-free cafe. The food was wonderful, the customers marveled at the ambiance, but I struggled.

For the first two years, I could not get away. Always there, always working, always making sure everything was running as it should.

Every...

Have you reserved your seat at the SPEAKER DAY? If not, it’s time.

Seats will fill, and when they are gone they are gone. 

What you will get: 

1. A chance to refine and practice each section of your signature talk 
2. Uplevel your speaking skills and learn effective ways to engage with your audience and keep them interested
3. You will get your own professional one minute SPEAKER REEL!  It will be you, and a couple testimonials from the audience. 
4. You will get a speaker...

Our talk is coming together! Here is how the parts come together: 

1. Kick off (we covered yesterday)
2. Your bio (we cover today) 
3. Core teaching content (covered two days ago) 
4. Offer (we covered three days ago) 

So let’s talk about your bio today! This is the hardest part of many folks who have a difficult time talking about themselves and bragging. 

Important thing is this: don’t inflate, don’t deflate, stand your ground. Realize that you are awesome...