Iva's Blog & Free Resources

It's Her Business Show Ep. 74: Why Your Group Program Isn’t Selling As Much As Your 1:1 Program

Mar 16, 2021

So many times I hear this: “I really want to roll people into my group or hybrid program but they just want to buy my 1:1." 

In this week’s podcast, I’m discussing the issues behind this. 

If this applies to you and you want to schedule a free 20 minute consult with my team to figure out why you aren’t selling out your group program and whether we might be a good fit to work together, schedule it here: http://bit.ly/SERVEconsult


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"Soliciting in the DM Seems Desperate"

Mar 13, 2021

I was browsing through a female entrepreneur group and saw a post saying “soliciting in the DM after seeing a comment on someone else’s post seems a bit desperate, is someone else experiencing this?” 


First, I don’t know what this person was sent in the DM. Maybe that was a link to a product to buy… which is a bit much to send after you post something. 


But this post got 500 comments. As I was reading through it, I could not believe the...

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It's Her Business Podcast 72: What Causes Us Hurt In Our Business

Mar 11, 2021


Last week I had a very difficult presentation where I was very close to breaking into tears during the presentation. 


Why? The one thing I was most afraid of (that someone would say "You just care about making money") was said out loud.

Today I want to break down what resilience means. :)


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The Art Of Sales: InterestED over InterestING

Mar 06, 2021


We teach building relationships over DM with your prospects. Why? It works. Building your business is all about people. 


But we also get a lot of pushback - all the time. 


“DMing doesn’t work for me...” 

“Cold outreach is out of alignment for me...” 


I have heard this over and over again. 

I get it.


Noone wants to cold-pitch to their friends and have them never respond to you again. 


So how...

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Podcast Episode 66: When Should You Hire

Mar 02, 2021

In today's podcast, we’ll talk about making your team profitable.

Whether you are thinking of hiring your first VA for 5 hours a week, or you are ready to train your first coach or a salesperson, this is for you.

In this episode, we will be talking about the 5 principles to follow to make sure:
1, Every hour that you hire someone for is profitable
2. You are finding the RIGHT people who will stick with you for life
3. You don’t end up with more work to do rather than freedom from long...

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It's Her Business Podcast 70: Plant Medicine and Business

Feb 25, 2021

A very controversial topic for this week, but I feel that it needs to be written about anyway. Let’s talk about plant medicine. 


First of all, I don’t do any drugs. I don’t smoke weed. I don’t enjoy it, I like my feet planted flat on the ground. Much less anything else. 


But I heard about Iboga ceremonies in Costa Rica 3 years ago and the healing effects on the heart, mind, and body. 


After 3 years of chickening out about it and...

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From $2.5k Month To $250k Month In 18 Months - What It Takes

Feb 19, 2021

If you told me I would be writing this today I would call you crazy. 

EXCEPT NOT. I knew this was going to happen because I reverse-engineered it. I even booked a PR company ahead of time and designed the headline long before it would manifest: 

“This single mom goes from Medicaid to a 7-figure empire” 

I would just never admit to it publicly because I was in the process of letting go of a lot of shame around money. 

I cannot tell you how incredibly thankful I...

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Hitting The Refresh Button

Feb 17, 2021

I wrote this piece of content last week. 

Why? I am on a phone-free 10-day vacation. 

That seems crazy considering:

  1. It’s covid 
  2. I have a 1-year-old 
  3. I am a single mom 
  4. I am in a hyper-growth phase in my business (our last month was almost $300k in sales) 

But how could I possibly do this without disconnecting and taking the time off? 

I couldn’t. 

My business cannot possibly grow without me disconnecting and getting the inspiration that I...

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It's Her Business Podcast 65: Your Scaling Strategy - 1x1 or Group Programs?

Feb 15, 2021

Should you focus on 1x1 or group programs?

  • “I really want to scale but I am really good at 1x1 and not so much the group stuff.”
  • “Okay, I want the group program but how will I gather a bunch of people at once to join a group program? And what if only one joins and they go ‘where’s everyone else?’"
  • “My group (or individual) program seems to be attracting the ‘victimized people’ and they drain my energy... what now?”
  • “I’m...
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Podcast Ep. 64: The Big Lag And Why Your Business Is Months Behind You

Feb 11, 2021
One of my mentors once said on a live stream: “your business is always 3-6 months behind you."
This simple sentence lead to a major awakening.
Yep - there’s a lag.
I’m not failing. It’s just that my efforts have 3-6 months to materialize.
I was working hard consistently but NOT YET seeing the result.
We were testing Facebook ads hard, but NOT YET seeing the results (we had 2 leads a day coming through, and 95% of...
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