Iva's Blog & Free Resources

Getting business is a function of your visibility. You need to be getting out there in front of people CONSISTENTLY. 

In this video, I am giving you the steps to quickly overcoming the fear of public speaking, be in front of people,  and scale your business! 

Here’s the thing. A few years ago I had a health coaching online business and I was hiding behind a computer all day long. Planning programs, writing content, running SEO, SEM, PPC (all the fancy online marketing...

Do you struggle doing the same stuff over and over? Sending the same emails, doing follow-ups, entering details, writing newsletters, posting on Facebook... 

How about creating a business that does all those things without you? 

I see so many people shying away from setting up systems in their business, and spending SO MUCH TIME doing manual follow-ups, sending emails to onboard their clients manually, doing the back and forth to schedule a new client. 

But then… 

I...

If you want to be happy, why are you making your happiness conditional to a 1000 different external factors you can’t control? And why are you assigning your happiness to your value, which is completely and utterly imaginary and made up? 

Let me backtrack. 

I committed to meditating 3 hours a day for the rest of the month. 

I know what’s going through your head. “I can’t even do 5 minutes!”. 

Neither can I. 

However, the rewards,...

Q: So you talk about surrendering a lot. How does one actually do that?? 

A: Good question. I spend so much time talking to my clients about letting go. 

Letting go of anything and everything. Thought patterns, addictions to figuring things out, cravingness and neediness, pride, resentments, fears, shame, guilt, beliefs about working hard… 

…. Basically the entire ecosystem of the ego. 

Before we go on in the series talking about more ego structures...

Q: So you talk about surrendering a lot. How does one actually do that?? 

A: Good question. I spend so much time talking to my clients about letting go. 

Letting go of anything and everything. Thought patterns, addictions to figuring things out, cravingness and neediness, pride, resentments, fears, shame, guilt, beliefs about working hard… 

…. Basically the entire ecosystem of the ego. 

Before we go on in the series talking about more ego...

We are almost there! Now, it’s time to think about the results your brand delivers. 

This is a tricky part for some life coaches, therapists, and the like. But it doesn’t matter. If you want to sell a program, you have to be clear on the results of the program. 

If the program doesn’t deliver results, 

Or, you can’t describe the results, 

You have no business. 

So, let’s get going! 

And… we’re nearing the end, friend! 

Today we are talking about your core, signature story. 

If you have your signature talk designed, this is going to be much easier. But don’t skip this, even if you have told your story over and over. This is an opportunity to re-craft it and make it even more amazing! 

Writing out your story is a crucial part of every business owner. 

You story has to be authentic, real, and tell who you are. It makes you...

Let’s dive in. 

Why is it important to understand the mistakes your clients are making? 

It shows them you actually get them.

It has them go ‘ooops’. 

That is when they start taking you seriously. 

Today, we’ll tackle the mistakes your favorite clients are making. 

Watch the above video first 

And continue working on page 3 of  your worksheet! (https://drive.google.com/open?id=1BHeuxTabFgus80VxyAE3hr_yUI7Mniq2). 

When you are...

Yesterday we talked about who your ideal client is. 

Today we’ll dive into learning more about them and crafting a message for them that you can use on your website and in all your materials:

First, define your client struggles: 

• Watch the video above
• Continue working on your worksheet, page 2 https://drive.google.com/open?id=1BHeuxTabFgus80VxyAE3hr_yUI7Mniq2

Second, what do your clients really, really want? 

• Watch this video: ...

Sister,

Today is the first day of our 6 day Uplevel Your Brand challenge. 

Today we are starting with your messaging brief. If you have one - great! Time to uplevel it. If you don’t have one yet - perfect! 

First, open your messaging brief (https://drive.google.com/open?id=1BHeuxTabFgus80VxyAE3hr_yUI7Mniq2) and print it (or find a way to fill it out online). 

Let’s talk about your heart’s ideal client, and niche down who they are.

You are going to have...