Iva's Blog & Free Resources

A lot of business owners make the mistake of trying to convince people that whatever they’re selling is something they NEED, and a lot of business owners struggle to connect with clients that way. It doesn’t work!

The truth is, people aren’t thinking about what they need. THey aren’t going around saying ‘oh I think I need a coach’. But they are going around and sayig ‘oh, I need to make more $$’. Or, ‘Oh, I think I need to lose...

“There is a book in everyone.”

Right. Everyone, but not me. I was CONVINCED that I didn’t have that much to say, much less a whole book.

Driving to my book writing retreat, I still had no clue what the hell I was gonna write about.

And then I decided to trust the process. Let the guidance come in, put my butt in a chair and just start writing.

Guess what. Two and a half days later I had a book. Three months later, just 3 days after my book launch, my book made #1...

So I’ve already showed you that you can make your website without investing a ton of money and time, but I get a TON of questions about where to get good graphics! Your branding is important, so you want to have nice headers for your social media accounts and emails and documents… but you DON’T want to pay a ton of money for them, and you don’t have to!  

I pay a lot of attention to my branding and the images I use, and I’ve paid to have stuff created by...

I want everyone to succeed in business. I want you in action, speaking, being a thought leader, changing the world, making an impact.

You know what drives me absolutely crazy?

When I ask someone, "Hey, how’s business going these days? What are you up to? Any new projects?”

And the answer is: “I AM WORKING ON MY WEBSITE."

Why? Because it doesn’t take that long at all. Good enough is good enough.

Here are the biggest mistakes to avoid:

Mistake #1: Hire a web developer...

Getting business is a function of your visibility. You need to be getting out there in front of people CONSISTENTLY. 

People need to know YOU. They want to support YOU. They want to be doing business with YOU. 

A few years ago I had a health coaching online business and I was hiding behind a computer all day long. Planning programs, writing content, running SEO, SEM, PPC (all the fancy online marketing terms). That’s ALL FINE if you want to sell 19.99 programs and do A LOT OF...

Are you dependable when it comes to posting those tweets every day, sending out newsletter, keeping up with Facebook groups, and updating your email nurture campaigns EVERY SINGLE DAY, even when S**T HITS THE FAN? 

I didn’t think so. Neither am I. But building a business takes CONSISTENCY. 

It takes INVESTING in growing your social media platforms. Time and consistency. 

It takes investing effort into building your list. 

It takes investing time into repurposing your...

Are you ready to scale your business, start getting really amazing (and high paying) clients, and get your business running smoothly? 

I receive a lot - and I mean A LOT - of questions about how to stay organized in your business. Today I have a VERY quick 5 or so minute video training on HOW TO USE TRELLO! Disclaimer: I do NOT get paid to promote Trello, but it is BY FAR my favorite business tech tool. 

Hope it’s helpful! 

When I started my leadership journey, I was absolutely TERRIFIED to speak in public. But I knew there was something about being able to get up and talk to people and connect with them that was important to my process, so I wanted to grow into a leader who could get on stage and be comfortable.

The last step in this process is to take action and step up and live as though you already are the person you want to become. I had to just get up and speak even though I was still scared of it. I could...

When you’ve cleared out all the stuff that’s been holding you back, what’s next? This is finally where you start working on creating the new you that you had a vision of back in step one.

A lot of people want to jump straight to this step and skip all the other four steps we’ve talked about, but it doesn’t work. You’ve practiced being the old you your entire life, so you have to get rid of all that other stuff before any of this will change...

It’s amazing how things from our past and beliefs we picked up as children stick with us all the way through our lives. A lot of what we believe about the world can hold us back. And that’s just one of the areas to look for those things we need to change and transform to uplevel our consciousness.

Are you ready to start looking for your stuck points? It’s a long process, but this video will teach you the five places to look for the weeds you need to pull so you can really...