Iva's Blog & Free Resources

I’m sure you’ve been told how important your branding is. But chances are what you need is CLIENTS, not expensive professional branding.

The good news is that there’s no reason to spend very long on this! Just like with your website and graphics, there are a few steps you can take to get a cohesive brand pulled together on your own in a week or less.

By the end of this video, you’ll have the basic steps to follow to get your branding right so you can focus on...

If you’re going to build a house, you don’t just start piling up bricks and hope it turns into something. But that’s how a lot of us try to build a business.

Are you tired of trying new strategies all the time, hoping someday you’ll find something that works for you? Tired of throwing spaghetti at the wall to see what sticks?

In this video I’ll give you a simple process to help you get really clear about the most important thing about your business: what it is...

Most people are so much harder on themselves than anyone else. It’s so easy to fall into thinking that you’re not qualified to do what you do, that people might think you’re too pushy, that you’re not good enough.

After all this time, all the money I’ve invested in my business education, I STILL have to work on my mindset because I think those same things!

So I made a quick video to talk about what to do about those subconscious negative thoughts that manifest...

It’s a totally normal human reaction to be absolutely TERRIFIED of speaking in front of a lot of people. Learning to speak to a crowd is a skill you learn through practice, but that means you have to get up there and be totally awful at it for a while, right?

NO! You don’t!

Believe it or not, there is a way to get better at speaking without having to get up in front of big crowds all the time. This video will show you a great tool which will let you rehearse in a completely safe...

A big part of my business is sharing my message with others by being a speaker. It’s a great way to connect with potential clients and establish yourself as someone who knows what they’re doing.

We’ve talked about building confidence as a speaker, but even the best public speaker in the world has to have something to say. You need a signature talk that you can give in front of any crowd to get YOUR message out there.

By the end of this video, you’ll know the five...

I used to really believe that everyone around me in my business just didn’t care. I thought none of them were capable and that I was the only one who took responsibility for anything. I was working 20 hours a day in my business, and no one else stepped up.

Guess what: the problem wasn’t them. It was me. I was living in fear, and I was manifesting all kinds of things I didn’t want.

Are you ready to get past fear in your business and your life? The best tool for dealing with...

Do you have an established business that is generating decent revenue but find yourself STUCK in a rut, in total overwhelm all the time, and unable to take a vacation?

When I first opened the restaurant, I spent 20 hours a day there. Four years later, I was spending 5 hours a week there.

Here is a quick video to get you started thinking about how you can do this!!!

I know public speaking is already challenging, but you’re not out there giving talks just to increase your courage. You want to get clients!

 When I started speaking, I was really frustrated because I felt like people were responding to my presentation, but no one was actually scheduling calls after. I felt like I was doing great while I was speaking, but I wasn’t being effective. What I was doing wasn’t working.

 Watch this video to find out what mistakes I was...

Trust is SO IMPORTANT when you’re building a business, and clients need to know that you’re legit before they sign up to work with you. Testimonials from clients are such a great tool to build trust, and they’re so much easier to get than you think.

Yes, even if you don’t have clients yet!

By then end of this video you’ll have a plan for getting valuable REAL testimonials that will give you credibility and help you build trust with potential clients.

Learning how to speak in front of a crowd is intimidating - I know it was for me - but as you practice and find more courage you’ll probably run into a whole new problem: How do you find gigs to speak at?

 In this video I’ve outlined exactly what steps to take to find speaking opportunities and how approach organizers so you can get your message out to your target audiences.