Iva's Blog & Free Resources

One thing I see people struggle with is how to structure their program and set the right price so they can actually make money with their business. Your time and your skills are really valuable, you offer value to your clients, and you need to be able to generate enough revenue from those clients to keep your business growing!

This video is a basic overview of how to figure out your program or packages, and how much you should really be charging. After all, a lot of work goes into getting...

I’m going to bet you didn’t go into business because you just love doing math. Unless you’re an accountant, keeping up with your expenses and invoices and financials probably isn’t your favorite thing to do. And there’s a pretty good chance you’re not that good at it, and it’s taking a ton of time out of your business.

If you’ve got an established business that’s bringing in steady revenue, I know for sure I can help you get back all the...

Mental rehearsal is something I talk about a lot, and it’s an amazingly powerful tool. But eventually you have to actually get up and talk in front of an audience to put those new neural pathways to work. And it’s daunting to leap right into giving your signature talk for potential clients. Trust me, I know how scary it can be.

What you need is an environment where you can push your own limits and try things out in front of a friendly, helpful audience.

In this video I’ll...

I’ve talked before about how you really shouldn’t be wasting time in your business doing things that you hate doing. One of the things a LOT of people hate doing is keeping up with sending newsletters to their email list subscribers. It’s really hard to be diligent and consistent with it, but consistency is SO important.

The great news is that there’s no reason to struggle or spend a lot of time on sending emails and newsletters. This is definitely one of those tasks...

If you’ve ever asked for business advice, one of the things you’ve probably been told is that you need an email list. So you put a signup form on your website and hope that if you drive traffic there, interested people will sign up.

If your experience has been anything like mine, you didn’t get many email addresses that way. Not enough to be helpful, anyway.

The truth is that there are good ways to build a list and there are ways that are a complete waste of time. And...

You’ve got a killer service to offer and people are going for your offer. Awesome, right? But now comes the really hard part: the sales call.

I struggled with this for a long time, and there is a LOT to learn about making these really important conversations work for you. It’s not just about selling - in fact, not everyone you talk to will really turn out to be a potential long-term client. That doesn’t mean the call should be a waste of time for them OR you. You still want...

I LOVE finding great tools that save me time and make things easy. There’s no reason to do things the hard way in your business if there’s an easier way, right?

In this video I’ll tell you about Acuity Scheduling (which I don’t get paid to promote, by the way), which is the best way I’ve found to handle client scheduling. Learn how I use it to manage my various coaching appointments and integrate it with my other tools.

If you work with people as a coach,...

I’m sure you’ve been told how important your branding is. But chances are what you need is CLIENTS, not expensive professional branding.

The good news is that there’s no reason to spend very long on this! Just like with your website and graphics, there are a few steps you can take to get a cohesive brand pulled together on your own in a week or less.

By the end of this video, you’ll have the basic steps to follow to get your branding right so you can focus on...

If you’re going to build a house, you don’t just start piling up bricks and hope it turns into something. But that’s how a lot of us try to build a business.

Are you tired of trying new strategies all the time, hoping someday you’ll find something that works for you? Tired of throwing spaghetti at the wall to see what sticks?

In this video I’ll give you a simple process to help you get really clear about the most important thing about your business: what it is...

Most people are so much harder on themselves than anyone else. It’s so easy to fall into thinking that you’re not qualified to do what you do, that people might think you’re too pushy, that you’re not good enough.

After all this time, all the money I’ve invested in my business education, I STILL have to work on my mindset because I think those same things!

So I made a quick video to talk about what to do about those subconscious negative thoughts that manifest...