Iva's Blog & Free Resources

About Fear and Failure

Jul 29, 2018

There is only one thing we avoid perhaps just as religiously as we avoid rejection, and that's failure. The fear of failure can be the biggest driver of performance, but it can also be the biggest deterrent.

June 2016. It was five months after I opened the second location of Blooming Beets Kitchen, in Chandler, Arizona. After months of paying high rent, which was about to double after six months’ usage of the space, I knew the restaurant was turning into a ticking, money-losing, time...

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Set Yourself Up For Success

Jul 29, 2018

I’ve been sharing stories from the first days of Blooming Beets Kitchen, and you may be wondering what happened after my conversation with Shaina that I talked about last time. Well, after that, I started spending time reimagining my business. I had been spending time being an employee of my own business. I was doing the chef's work and the cooking. I also did all the social media, marketing, ordering all the food and supplies, training all the staff, talking to media, doing interviews,...

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Let’s Talk About Change

Jul 28, 2018

I want to share a story with you that transformed my business, and reveal what finally allowed me to go from working almost 18 hour days in the restaurant and considering selling it to the restaurant becoming very manageable, joyful, and not all-time-consuming job.

Sometimes when we are stuck, really stuck, as I was in the restaurant, we need a guide or a coach, someone who isn't blinded by the fear in which we are living and is willing to see our full power.

I called my friend and coach,...

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What Kind of Stories Do You Believe About Yourself?

Jul 28, 2018

Our brains are amazing. They take in a huge amount of information about what happens around us and give us interpretations which are supposed to help us make decisions about how to act.

Of course, the way things are interpreted in our brain isn't exactly random. Our interpretation of the world around us almost always gets adjusted to align with a hypothesis that we already have about the world so the interpretation serves as proof that our hypothesis is valid. It's also called...

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Are You Ready to Step Up?

Jul 27, 2018

Feeling overwhelmed and out of control is a telltale sign that you’re not acting as a leader. And that’s where I was in that first year with Blooming Beets Kitchen.

At one point, I had tried to take a couple days off. I told myself that it was the right thing. Who knows, maybe my team will step it up. They will be okay.

And then, the same night, I checked the Yelp reviews. Two one star reviews.

“All right, that's it. They just can't do anything without me,” I thought,...

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Who’s Running the Show?

Jul 27, 2018

I once heard someone say in a seminar, “If you are not expanding, you are shrinking.”

I’ve written you a few times now about the struggles I experienced in getting Blooming Beets Kitchen off the ground: an embarrassing opening day, a staff which needed better leadership than I knew how to give, and eventually having my chef and sous-chef quit without notice. What followed that incident was probably the hardest year of my life, marked by me shrinking my power and expression,...

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Learning Lessons the Hard Way

Jul 26, 2018

Today I wanted to talk a bit more about my growth as a leader through the story of Blooming Beets Kitchen. I previously wrote about how my leadership approach early on was to do everything and be “nice” so my staff wouldn’t be tempted to leave. It didn’t work, my leadership was ineffective at best, and the universe was about to deliver a really big kick in a butt.

It was still the summer of 2014, and we had been open for three months. Saying that things weren't exactly...

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The Roles We Play

Jul 26, 2018

A little while ago I shared with you the story of the day I opened Blooming Beets Kitchen and how it started me on the path to becoming a truly authentic leader. Somehow, the universe conspired to send a restaurant expert to me on my very first day as a restaurateur, but at the time I wasn’t ready to welcome his input. I wanted approval. I didn’t want a judgmental jerk telling me about everything I was doing wrong.

But he wasn't the least bit interested in winning my approval or...

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About Getting In Over Your Head

Jul 25, 2018

Before I became a restaurateur, I was an online health coach promoting healthy paleo eating. I was writing online programs, doing lots of online advertising, and things were going okay. I have put close to 3,000 people through my online-only programs.

But there was something missing. I was not interacting with humans, I was only interacting with my computer. All day long. I would wake up in the morning, write some content, do some SEO (search engine optimization), check on Facebook ads, check...

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The Voice In Your Head

Jul 25, 2018

When I first opened Blooming Beets Kitchen, I didn’t know that becoming a restaurateur would lead me on a journey of self-discovery and learning what it meant to be an authentic leader. I want to share with you some of that journey and the leadership lessons I’ve learned along the way.

We all have an inner voice which offers unsolicited advice on our actions and decisions. Mine, for one, enjoys telling me that I am in over my head, like it did in the summer of 2014, when I first...

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