Many people who own a business say “I’m here to serve people” but then you see their marketing and sales tactics full of one-liners and funnels and weird newsletters about nothing except updates on their company or over-engineered marketing copy that doesn’t really deliver any value.
When you integrate service into every single part of your business (especially marketing and sales), you have a win. When you try to get something from people in your marketing and sales, you don’t. It’s that simple.
In this week’s podcast, we share a mindset shift on how to genuinely help ALL people with results.