A lot of business owners make the mistake of trying to convince people that whatever they’re selling is something they NEED, and a lot of business owners struggle to connect with clients that way. It doesn’t work!
The truth is, people aren’t thinking about what they need. THey aren’t going around saying ‘oh I think I need a coach’. But they are going around and sayig ‘oh, I need to make more $$’. Or, ‘Oh, I think I need to lose weight’.
You have to figure out what they want! I take my clients through a process of figuring out who their ideal client is, what they want, and what they struggle with because that’s the key to everything else.
Here’s a quick video to show you how to start that process and how to get it absolutely right.
This is just a quick start, obviously there is more that goes into this, but hope this is helpful!!