It’s Her Business Podcast: Investing in your business vs. spending on your business

Uncategorized Jan 06, 2020

Golly. I can’t tell you how much money I wasted in my business without getting good results. 

And time. It isn’t even funny. 

BNI memberships, networking group memberships, paying for coaching programs that got me absolutely nowhere, Facebook ads test without having a clue of my conversion rates, advertising placements on websites, magazines in the old days of restaurant business, direct mail with zero return.. You name it. 

But, there were investments that got me 3x return, 5x return, even 9x return within 30 days. 

In Episode 5 of the It’s Her Business podcast I discussed spending vs. investing in your business.

This is such an important topic to look at. Now is the time to budget your spend for 2020. 

And I see a DIRECT correlation between investing into the right things in your business vs being a consumer spender around your business.

So in this episode, I discuss the following things:

✔ The two key things you MUST invest in your business in 2020

✔ The 5 areas where you must focus increasing your capacity as a business owner

✔ Where to AVOID spending money on

✔ How much should you be investing into coaching programs as it relates to your target revenue.

You can listen to the episode here:


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