Iva's Blog & Free Resources

The Art Of Sales: InterestED over InterestING

Mar 06, 2021


We teach building relationships over DM with your prospects. Why? It works. Building your business is all about people. 


But we also get a lot of pushback - all the time. 


“DMing doesn’t work for me...” 

“Cold outreach is out of alignment for me...” 


I have heard this over and over again. 

I get it.


Noone wants to cold-pitch to their friends and have them never respond to you again. 


So how...

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Podcast Episode 66: When Should You Hire

Mar 02, 2021

In today's podcast, we’ll talk about making your team profitable.

Whether you are thinking of hiring your first VA for 5 hours a week, or you are ready to train your first coach or a salesperson, this is for you.

In this episode, we will be talking about the 5 principles to follow to make sure:
1, Every hour that you hire someone for is profitable
2. You are finding the RIGHT people who will stick with you for life
3. You don’t end up with more work to do rather than freedom from long...

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It's Her Business Podcast 70: Plant Medicine and Business

Feb 25, 2021

A very controversial topic for this week, but I feel that it needs to be written about anyway. Let’s talk about plant medicine. 


First of all, I don’t do any drugs. I don’t smoke weed. I don’t enjoy it, I like my feet planted flat on the ground. Much less anything else. 


But I heard about Iboga ceremonies in Costa Rica 3 years ago and the healing effects on the heart, mind, and body. 


After 3 years of chickening out about it and...

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From $2.5k Month To $250k Month In 18 Months - What It Takes

Feb 19, 2021

If you told me I would be writing this today I would call you crazy. 

EXCEPT NOT. I knew this was going to happen because I reverse-engineered it. I even booked a PR company ahead of time and designed the headline long before it would manifest: 

“This single mom goes from Medicaid to a 7-figure empire” 

I would just never admit to it publicly because I was in the process of letting go of a lot of shame around money. 

I cannot tell you how incredibly thankful I...

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Hitting The Refresh Button

Feb 17, 2021

I wrote this piece of content last week. 

Why? I am on a phone-free 10-day vacation. 

That seems crazy considering:

  1. It’s covid 
  2. I have a 1-year-old 
  3. I am a single mom 
  4. I am in a hyper-growth phase in my business (our last month was almost $300k in sales) 

But how could I possibly do this without disconnecting and taking the time off? 

I couldn’t. 

My business cannot possibly grow without me disconnecting and getting the inspiration that I...

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It's Her Business Podcast 65: Your Scaling Strategy - 1x1 or Group Programs?

Feb 15, 2021

Should you focus on 1x1 or group programs?

  • “I really want to scale but I am really good at 1x1 and not so much the group stuff.”
  • “Okay, I want the group program but how will I gather a bunch of people at once to join a group program? And what if only one joins and they go ‘where’s everyone else?’"
  • “My group (or individual) program seems to be attracting the ‘victimized people’ and they drain my energy... what now?”
  • “I’m...
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Podcast Ep. 64: The Big Lag And Why Your Business Is Months Behind You

Feb 11, 2021
One of my mentors once said on a live stream: “your business is always 3-6 months behind you."
This simple sentence lead to a major awakening.
Yep - there’s a lag.
I’m not failing. It’s just that my efforts have 3-6 months to materialize.
I was working hard consistently but NOT YET seeing the result.
We were testing Facebook ads hard, but NOT YET seeing the results (we had 2 leads a day coming through, and 95% of...
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Podcast Episode 63: 6 -> 7 Figures Without Losing Your Freedom

Jan 18, 2021
This podcast is for those of you who are committed to blowing right past the 6-figure mark (or have already done so) and go towards 7 in 2021 and 2022.
….as well as for those of you who are not there yet so you get a sense of what the future looks like for you.
The biggest downfall of an entrepreneur who has managed to get to $50k-$100k is this: they become the bottleneck in their business.
The idea of going to 7 seems daunting.
Often times they are the...
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Podcast Episode 62: Training Your Team on Lead Gen & Sales

Jan 12, 2021

Are you struggling with lead gen and sales? Are you struggling to find the right people?

Listen to this podcast as we interview Melissa Sherry to learn how we have trained our team on the similarities between coaching and sales.

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SELF TRUST: The Missing Element in Goal Setting

Jan 09, 2021

If I tell you what my vision is for 2034, you will think that I am completely crazy and delusional… but that’s kind of new.  


I used to dream big and accomplish many of my visions (including becoming a US citizen, getting an MBA degree from top 15 university, paying back all school debt in 2 years, etc). 


And then something happened…

I stopped vision casting. 


I failed one too many times and stopped trusting myself. 



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