Iva's Blog & Free Resources

How to build (and how NOT to build) an email list

Nov 21, 2018

If you’ve ever asked for business advice, one of the things you’ve probably been told is that you need an email list. So you put a signup form on your website and hope that if you drive traffic there, interested people will sign up.

If your experience has been anything like mine, you didn’t get many email addresses that way. Not enough to be helpful, anyway.

The truth is that there are good ways to build a list and there are ways that are a complete waste of time. And...

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How a great sales call can start a great client relationship!

Nov 20, 2018

You’ve got a killer service to offer and people are going for your offer. Awesome, right? But now comes the really hard part: the sales call.

I struggled with this for a long time, and there is a LOT to learn about making these really important conversations work for you. It’s not just about selling - in fact, not everyone you talk to will really turn out to be a potential long-term client. That doesn’t mean the call should be a waste of time for them OR you. You still want...

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A practical tool to help schedule and manage client appointments!

Nov 20, 2018

I LOVE finding great tools that save me time and make things easy. There’s no reason to do things the hard way in your business if there’s an easier way, right?

In this video I’ll tell you about Acuity Scheduling (which I don’t get paid to promote, by the way), which is the best way I’ve found to handle client scheduling. Learn how I use it to manage my various coaching appointments and integrate it with my other tools.


If you work with people as a coach,...

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You CAN create a cohesive brand in less than a week!

Nov 20, 2018

I’m sure you’ve been told how important your branding is. But chances are what you need is CLIENTS, not expensive professional branding.

The good news is that there’s no reason to spend very long on this! Just like with your website and graphics, there are a few steps you can take to get a cohesive brand pulled together on your own in a week or less.

By the end of this video, you’ll have the basic steps to follow to get your branding right so you can focus on...

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The #1 thing you need to do for your business to succeed

Nov 17, 2018

If you’re going to build a house, you don’t just start piling up bricks and hope it turns into something. But that’s how a lot of us try to build a business.

Are you tired of trying new strategies all the time, hoping someday you’ll find something that works for you? Tired of throwing spaghetti at the wall to see what sticks?

In this video I’ll give you a simple process to help you get really clear about the most important thing about your business: what it is...

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Master your MINDSET for success

Nov 17, 2018

Most people are so much harder on themselves than anyone else. It’s so easy to fall into thinking that you’re not qualified to do what you do, that people might think you’re too pushy, that you’re not good enough.

After all this time, all the money I’ve invested in my business education, I STILL have to work on my mindset because I think those same things!

So I made a quick video to talk about what to do about those subconscious negative thoughts that manifest...

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Be effective as a speaker and manage your PRESENCE

Nov 16, 2018

It’s a totally normal human reaction to be absolutely TERRIFIED of speaking in front of a lot of people. Learning to speak to a crowd is a skill you learn through practice, but that means you have to get up there and be totally awful at it for a while, right?

NO! You don’t!

Believe it or not, there is a way to get better at speaking without having to get up in front of big crowds all the time. This video will show you a great tool which will let you rehearse in a completely safe...

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How to craft your signature talk

Nov 16, 2018

A big part of my business is sharing my message with others by being a speaker. It’s a great way to connect with potential clients and establish yourself as someone who knows what they’re doing.

We’ve talked about building confidence as a speaker, but even the best public speaker in the world has to have something to say. You need a signature talk that you can give in front of any crowd to get YOUR message out there.

By the end of this video, you’ll know the five...

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Learn the best tool for dealing with fear in your business

Nov 16, 2018

I used to really believe that everyone around me in my business just didn’t care. I thought none of them were capable and that I was the only one who took responsibility for anything. I was working 20 hours a day in my business, and no one else stepped up.

Guess what: the problem wasn’t them. It was me. I was living in fear, and I was manifesting all kinds of things I didn’t want.

Are you ready to get past fear in your business and your life? The best tool for dealing with...

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How to build processes to work yourself out of the business

Nov 16, 2018

Do you have an established business that is generating decent revenue but find yourself STUCK in a rut, in total overwhelm all the time, and unable to take a vacation?

When I first opened the restaurant, I spent 20 hours a day there. Four years later, I was spending 5 hours a week there.

Here is a quick video to get you started thinking about how you can do this!!!

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